Skip to content
All solutionsCategory management · Distribution targets (TDP)

Which distribution targets are realistic, and what volume do they bring?

Synthexa sets TDP targets per segment as a realistic share of the gap to the benchmark, translates them into volume and tracks execution month by month.

Request a demoHow it works
For
Category management, Key account & sales
What you bring
Your panel data with distribution per item, and a suitable benchmark
What you get
TDP targets per segment with the volume effect, and monthly tracking of execution
Distribution targets
Demo data
  • Must-have itemsTarget 1,232+269 t volumeon track
  • Optional itemsTarget 1,145+215 t volumebehind plan
  • New launchesTarget 204+51 t volumeon track
  • TotalTodayTargetBenchmark2,240 → 2,581+535 t volume

Execution total

Status July: 2,415 TDP, plan 2,439behind plan

ActualTarget path

What changes

  1. Set targets

    TodayMust-have items, optional items and new launches all count the same.

    With Synthexa

    Targets per segment

    Today, benchmark and target per segment, with the effect on volume.

  2. Derive volume

    TodayThe volume effect is derived across the board.

    With Synthexa

    Volume per segment

    Every target is translated into volume for its own segment, so a new launch does not count like a core item.

  3. Track execution

    TodayTargets nobody can trace get worked around.

    With Synthexa

    Monthly tracking

    Execution and drivers per item and channel, also available in the chat.

Bottom lineTargets everyone can trace, and tracking that shows where you need to steer.

What you can rely on

  1. Every segment counts on its own.

    Must-have items, optional items and new launches are kept separate, each with its own target and volume effect.

    Segments, example

    • Must-have items14 items
    • Optional items22 items
    • New launches6 items

  2. You decide what is realistic.

    You set how much of the gap a segment should close. That keeps every target traceable.

    Your setting, example

    • Target must-have itemsset by you
    • Target new launchesset by you
    • Volume effectrecalculated

  3. The tables keep the layout you know.

    Every table as an Excel file in the familiar layout, for the team to keep working with.

    Result, example

    • TDP_targets_2027.xlsxTargets per segment and tracking per month

Frequently asked questions

In short

What is TDP?

Total distribution points add up the distribution of all items of a brand or category. They are only meaningful as a steering metric if not every item counts the same. That is why Synthexa keeps must-have items, optional items and new launches separate.

Worked example, fictional figures
Must-have items in the range
14
Distribution per item in %, on average
× 80
TDP of the must-have items
1,120
What data does Synthexa need?
Your panel data with distribution per item. During setup the structure is matched to your categories and panel data.
How is the target set?
From the gap to a suitable benchmark. You decide per segment how much of it is realistic to close, so every target stays traceable.
What do I get, and in which form?
Targets per segment with the volume effect, and monthly tracking of execution. You get every table as an Excel file in the structure you know, and Synthexa answers questions about execution in the chat.
How does this differ from assortment optimisation?
Assortment optimisation decides which items are on the shelf. Distribution targets set how widely these items should be available in the trade.
Where is my data?
The platform is hosted in Frankfurt, and AI processing takes place in Europe. Your data is not used to train AI models.

More use cases

We’ll show you Synthexa with your own data.

Briefly describe your question. We reply personally within two working days.

How we start

  1. 1IntroductionYou describe your questions and data, we show Synthexa on a fitting example.
  2. 2Pilot with your dataYour team judges the value on a clearly scoped case.
  3. 3RolloutWe set up users, single sign-on and your slide master.
For market research and consulting firmsProvide studies to your clients in Synthexa, under your brand and domain.Request a partnership