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All solutionsKnowledge & analysis · Knowledge base & long-term analyses

What do we already know, and where does it say so?

Ask questions of your study archive, in your own words and with your own technical terms. Synthexa answers from all years and sources and shows the highlighted passage in the document for every statement.

Request a demoHow it works
For
Shopper insights, Data & analytics
What you bring
Your studies, panel reports and presentations as PDF, Word, PowerPoint or Excel
What you get
Answers in your own words, every statement with document, page and highlighted passage
Knowledge base
Demo data

How has the role of private labels for shoppers developed since 2019?

In 2019, private labels were bought mainly on price 1. Since then their revenue share has risen by 4.1 points 2, most recently driven by premium lines 3.

Sources

Passage

Shopper study private labels 2019Page 8Overall, 62% name price as a reason for buying private labels. For 41% it is the main reason.

What changes

  1. Find studies

    TodayStudies are scattered across drives, tools and mailboxes.

    With Synthexa

    One knowledge base

    Studies, panels and presentations from many years in one place, per team, category or project.

  2. Back up statements

    TodaySearch finds files, not statements.

    With Synthexa

    Answers with evidence

    Every statement points to the document, the page and the highlighted passage.

  3. Compare across years

    TodayWhat the study from three years ago found is known only to those who were there.

    With Synthexa

    Comparisons across years

    Questions across many study waves, with the statements side by side.

Bottom lineAnswers from your entire study archive, each one traceable to the passage.

What you can rely on

  1. Every statement has its source.

    One click on the source opens the page with the cited passage highlighted. For presentations it is the slide.

    Passage, example

    Private-label revenue share: +4.1 points vs. 2019.
    Panel_annual_report_2025.pdf · page 22

  2. Your files as they are.

    PDF, Word, PowerPoint, Excel and CSV, up to 500 MB per file. Synthexa reads text, tables, figures and headings.

    Sources of the answer, example

    • Shopper_study_private_labels_2019.pdfStudy · 2019
    • Panel_annual_report_2025.pdfPanel report · 2025
    • Category_review_agency_FINAL.pptxPresentation · 2025

  3. You decide who sees what.

    Documents are private or shared with your team. You set up knowledge bases per team, category or project.

    Sharing, example

    • Knowledge base “Shopper insights”shared with the team
    • Category review dairyprivate

Frequently asked questions

In short

What is a knowledge base?

Your studies, panel reports and presentations in one place, searchable in your own words. Synthexa reads them and answers questions from them, every statement with its source.

Which files can Synthexa read?
PDF, Word, PowerPoint, Excel (XLSX, XLS, XLSM), CSV and images, up to 500 MB per file. Synthexa recognises text, tables, figures and headings.
How precise are the citations?
Every statement points to the document and page, or the slide for presentations. One click opens the page with the cited passage highlighted.
How does this differ from market analysis?
The knowledge base answers questions from the text, tables and slides of your documents. Market analysis calculates with your market data and other large Excel files.
Does Synthexa understand category management terms?
Yes. Synthexa knows terms such as weighted distribution, buyer penetration or secondary placement share and finds matching passages in German and English sources at the same time.
Who sees which documents, and where are they?
Documents are private or shared with your team. The platform is hosted in Frankfurt, and AI processing takes place in Europe. Your data is not used to train AI models.

More use cases

We’ll show you Synthexa with your own data.

Briefly describe your question. We reply personally within two working days.

How we start

  1. 1IntroductionYou describe your questions and data, we show Synthexa on a fitting example.
  2. 2Pilot with your dataYour team judges the value on a clearly scoped case.
  3. 3RolloutWe set up users, single sign-on and your slide master.
For market research and consulting firmsProvide studies to your clients in Synthexa, under your brand and domain.Request a partnership