Fred Hogen
Co-founder
Fred Hogen spent many years at NielsenIQ, helping consumer goods manufacturers and retailers use their market data for decisions.
LinkedInAbout us
From market research, for manufacturers and retailers.
The founders have worked with manufacturers and retailers on market and shopper data for many years, among others at NielsenIQ and Bormann & Gordon. Synthexa grew out of that work: software that analyses studies, panels and surveys and backs every statement with its source.
- founders from market research, retail data and B2B software
- 3
- company headquarters
- Bad Homburg
- platform hosting, AI processing in Europe
- Frankfurt
Why SynthexaThe market knowledge is there.
The market knowledge is there.
It is rarely at hand.
Every year, manufacturers and retailers invest in studies, panels and surveys. The results sit in presentations, spreadsheets and the heads of experienced colleagues. Anyone who needs to answer a specific question searches folders, asks around or commissions a new analysis.
The founders know this situation from many years on the provider side, at NielsenIQ and Bormann & Gordon. Synthexa therefore brings existing market knowledge together in one place and delivers the results in the formats your team works with.
Team
The founders.
Consumer goods, OTC and retail: the founders know the questions of category management and shopper insights from their work with clients.
Jens Ohlig
Co-founder
Jens Ohlig worked in the information services sector for many years, mainly at NielsenIQ. He has supported marketing and sales teams in working with complex data.
LinkedIn
Reiner Graul
Co-founder
Reiner Graul is managing director of Bormann & Gordon, a consulting and research company for POS and shopper research in Bad Homburg. He has developed the company over 25 years and advises consumer goods and OTC manufacturers.
LinkedInHow we work
Four principles behind every use case.
Sources, not claims
Every answer points to the document and the passage it comes from, so every statement can be checked.
Domain before technology
We start with the questions of category management and shopper insights. The technology follows the use case.
Privacy from the start
Hosting in Frankfurt, AI processing in Europe, no training on your data.
Together with your team
We start with a clearly scoped use case and extend the platform together with your team.
Partners
Who we work with.
essentiq
essentiq combines market research and consulting, with offices in Mannheim, Bielefeld and Bad Homburg. Studies and surveys you commission from essentiq can be analysed in Synthexa, with a source for every statement.
essentiq website
Bormann & Gordon
Bormann & Gordon is a consulting and research company for POS and shopper research in Bad Homburg and part of the essentiq group. It uses Synthexa in its own projects to analyse store audits, tracking data and studies together.
Bormann & Gordon website
Networks
Networks we contribute to.
Uplift Netzwerk
Uplift Netzwerk is a practitioners’ network for shopper marketing, category management and sales development. Synthexa is a partner in the network.
Uplift Netzwerk website
We’ll show you Synthexa with your own data.
Briefly describe your question. We reply personally within two working days.
How we start
- 1IntroductionYou describe your questions and data, we show Synthexa on a fitting example.
- 2Pilot with your dataYour team judges the value on a clearly scoped case.
- 3RolloutWe set up users, single sign-on and your slide master.