Use cases for category management and shopper insights.
From the study archive through market analysis to a checked item master. Every use case works with your own data.
Eight use cases at a glance.
Knowledge & analysis
Query, analyse and present studies, exports and surveys.
- What do we already know, and where does it say so?Knowledge base & long-term analysesStudies, panels and presentations from many years in one knowledge base. Answers with sources down to the highlighted passage.
- What does our market data show, and are the numbers right?Market analysisAnalyses directly on your market data and large Excel files, every number checked against its calculation.
- How does an analysis become a presentation in our design?PresentationsPowerPoint presentations on your slide master, with editable charts and checked numbers.
- How do hundreds of thousands of answers become a finding you can back up?Survey analysisAnalyse large survey exports, every finding with filter, period and sample size.
Category management
Steer assortment, promotions and distribution with prepared methods.
- Which items should we swap, and what does it add to revenue?Assortment optimisationSwap recommendations per segment and a revenue bridge that shows the effect of the change.
- When should each retailer promote, and what is the net effect?Promotion planningThe promotion calendar under your rules, optimised for volume after cannibalisation.
- Which distribution targets are realistic, and what volume do they bring?Distribution targets (TDP)Traceable TDP targets per segment from panel data, translated into volume and tracked month by month.
Master data
Merge different data sources into one checked master.
Knowledge base & long-term analyses
Studies, panels and presentations from many years in one knowledge base. Answers with sources down to the highlighted passage.
You get
- One knowledge base
- Answers with evidence
- Comparisons across years
For Shopper insights · Data & analytics
Open the use caseMarket analysis
Analyses directly on your market data and large Excel files, every number checked against its calculation.
You get
- Questions to the whole file
- Answer with workings
- Ask on instead of starting over
For Shopper insights · Key account & sales · Data & analytics
Open the use casePresentations
PowerPoint presentations on your slide master, with editable charts and checked numbers.
You get
- Editable charts
- Your slide master
- Numbers from the calculation
For Key account & sales
Open the use caseSurvey analysis
Analyse large survey exports, every finding with filter, period and sample size.
You get
- Findings with sample size
- Follow-up questions in the same analysis
- Results to pass on
For Shopper insights
Open the use caseAssortment optimisation
Swap recommendations per segment and a revenue bridge that shows the effect of the change.
You get
- Swap list with reasons
- Both in one proposal
- Revenue bridge as a range
For Category management
Open the use casePromotion planning
The promotion calendar under your rules, optimised for volume after cannibalisation.
You get
- Optimised annual plan
- Net, not gross
- Your rules kept
For Category management
Open the use caseDistribution targets (TDP)
Traceable TDP targets per segment from panel data, translated into volume and tracked month by month.
You get
- Targets per segment
- Volume per segment
- Monthly tracking
For Category management · Key account & sales
Open the use caseItem matching
Two item masters merged: rules from the EAN to the pack size, only real doubts go to you.
You get
- One item master
- Open cases for your decision
- Decisions that last
For Data & analytics
Open the use caseYour own use case
Defined together, delivered in weeks: we build your question into the platform as a fixed method.
Discuss your use caseWhat every use case comes with.
- Cited sourcesEvery statement points to the document, page and highlighted passage.
- Checked numbersEvery number is checked against the data. If the data is ambiguous, Synthexa asks.
- Excel files up to 500 MBExports with hundreds of thousands of rows, several sheets and multi-row headers.
- Your slide masterPresentations on your slide master, with charts you edit in PowerPoint.
- TraceableYou see which data was read, how it was calculated and what was checked.
- You decideYou approve each step and decide open cases. Synthexa remembers your decisions.
- Category management methodsAssortment, promotions, distribution and GS1 rules as prepared methods.
- Hosted in FrankfurtAI processing in Europe, no training on your data.
For market research and consulting firms.
Provide studies to your clients in Synthexa: under your brand and domain, accessible only to the organisations you approve.
- Your logo, your colours, your domain
- Grant and revoke study access per client
- Your clients get answers from the studies, with cited sources
We’ll show you Synthexa with your own data.
Briefly describe your question. We reply personally within two working days.
How we start
- 1IntroductionYou describe your questions and data, we show Synthexa on a fitting example.
- 2Pilot with your dataYour team judges the value on a clearly scoped case.
- 3RolloutWe set up users, single sign-on and your slide master.