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All solutionsCategory management · Assortment optimisation

Which items should we swap, and what does it add to revenue?

Synthexa proposes swap pairs and shows the effect on revenue as a range. You approve every step.

Request a demoHow it works
For
Category management
What you bring
Your item export, one sheet per retailer, with a target and a benchmark retailer
What you get
A reasoned swap list per segment and the revenue bridge as an Excel workbook
Assortment optimisation
Demo data

Revenue bridge in €m

Axis from €17.5m

18.6Today
−0.7Out
+1.1In
19.0After

Expected +1.9%range +0.2% to +4.4%

Swap pairs

ProtectedEigenmarke Naturjoghurt 500 g Private labelSkyr Vanille 450 g New launch

What changes

  1. Judge the items

    TodayListings and delistings are often decided on experience, not on metrics.

    With Synthexa

    Swap list with reasons

    Delistings and listings per segment, justified by scorecard and benchmark.

  2. Use the benchmark

    TodayYour own analysis and the benchmark are looked at separately.

    With Synthexa

    Both in one proposal

    Every swap pair links a weak item with one that sells better at the benchmark retailer.

  3. Estimate the effect

    TodayThe potential of new items is overestimated.

    With Synthexa

    Revenue bridge as a range

    From today’s revenue to the assortment after the change, new items counted conservatively.

Bottom lineA reasoned swap list per segment and a revenue bridge you approve step by step.

What you can rely on

  1. Important items stay protected.

    Private labels, current launches and items you choose are never delisted.

    Protected, example

    • Private label natural yogurt 500 gprivate label
    • Vanilla skyr 450 gnew launch

  2. You approve every step.

    Synthexa stops after each step. You review, ask questions or change settings before it continues.

    One step, example

    • Resultreviewed
    • Settingchanged and recalculated
    • Next stepapproved

  3. Everything is in one workbook.

    Every step and metric as an Excel file, to check and keep working with.

    Result, example

    • Assortment_retailer-A_2027.xlsxSwap list, metrics and revenue bridge

Frequently asked questions

In short

What does the revenue bridge show?

The path from today’s revenue to the revenue after the change: minus the delisted items, plus the new ones. Synthexa shows the contribution of new items as a range, because they rarely reach their full potential straight away.

Worked example, fictional figures
Revenue today
€18.6m
Delistings
−€0.7m
Listings, expected contribution
+€1.1m
Revenue after
€19.0m
What data does Synthexa need?
Your item export, one sheet per retailer. You choose the target retailer and a benchmark retailer.
What do I get, and in which form?
A swap list per segment with reasons, and the revenue bridge. You get every step and metric as an Excel workbook.
How does this differ from distribution targets?
Assortment optimisation decides which items are on the shelf. Distribution targets set how widely these items should be available in the trade.
Can I step in?
Yes. Synthexa stops after each step. You review, ask questions or change settings before it continues, and you choose the swap pairs yourself.
Where is my data?
The platform is hosted in Frankfurt, and AI processing takes place in Europe. Your data is not used to train AI models.

More use cases

We’ll show you Synthexa with your own data.

Briefly describe your question. We reply personally within two working days.

How we start

  1. 1IntroductionYou describe your questions and data, we show Synthexa on a fitting example.
  2. 2Pilot with your dataYour team judges the value on a clearly scoped case.
  3. 3RolloutWe set up users, single sign-on and your slide master.
For market research and consulting firmsProvide studies to your clients in Synthexa, under your brand and domain.Request a partnership