The AI analyst for marketing, sales, insights and category management.
An Excel file becomes a client presentation in a few minutes. Synthexa analyses your studies, surveys and market data and backs every statement with its source.
- Every statement with its source
- Presentations on your slide master
- Hosted in Frankfurt, no training on your data
How are private labels developing compared with manufacturer brands?
In 2019, private labels were bought mainly on price1. Since then their revenue share has risen by 4.1 points2. Manufacturer brands hold their ground best in desserts3.
- 1Shopper_study_private_labels_2019.pdf· Page 8
- 2Panel_annual_report_2025.pdf· Page 22
- 3Category_review_agency_FINAL.pptx· Slide 12
- checked
Founded by practitioners from NielsenIQ and Bormann & Gordon.
File formats
- Word
- Excel
- CSV
- PowerPoint
- Images
500 MBper file, in all six formats
- In use
- At international consumer goods manufacturers
- Use cases
- 8 for category management and shopper insights
- Presentations
- 4–30 slides per presentation
- Languages
- German and English, in presentations too
- Access
- Roles, private and shared documents
- Large tables (measured)
- 363,000 rows × 116 columns read in about 25 seconds
From your data to a basis for decisions.
The information is already in-house. But analysing it takes hours, and combining the sources takes days. Synthexa reads your studies, reports and data exports, checks the numbers and delivers the results in the formats your team works with.
Your sources
- StudiesPDF
- ReportsDOCX
- PresentationsPPTX
- Data exportsPanel, retailer, surveysXLSX · CSV
Synthexa
- 1Knowledge base
- 2Analysis
- 3Methodology
Results
- Answer with sourcesEvery statement with document and page.
- Excel workbookTables and chart data to keep working with.
- PresentationOn your slide master, with editable charts.
Your sources
- StudiesPDF
- ReportsDOCX
- PresentationsPPTX
- Data exportsXLSX · CSV
Synthexa
- 1Knowledge base
- 2Analysis
- 3Methodology
- Answer with sources
- Excel workbook
- Presentation
Results
What Synthexa does for your team.
Category management
Steer assortment, promotions and distribution with methods you can trace.
Shopper insights
Answers straight from studies, surveys and panels, instead of searching folders.
Key account & sales
Prepare annual reviews with checked numbers and finished slides.
Data & analytics
Merge data sources and analyse large exports.
What happens to your data, and what doesn’t.
For companies that set the storage location of their data in their contracts.
- Location
- Hosted in FrankfurtYour files and the knowledge base are stored in Frankfurt.
- Processing
- AI processing in EuropeQuestions and documents are processed by AI models in Europe.
- Training
- No training on your dataYour files, questions and answers are not used to train AI models.
- Sign-in
- Single sign-on via Microsoft Entra IDYour team signs in with its existing company accounts.
Who is behind Synthexa.
A note from the founders
We spent many years on the supplier side, at NielsenIQ and at Bormann & Gordon. We saw how much manufacturers and retailers invest in studies, panels and surveys. When the next question comes up, those results are rarely at hand.
For a long time, software could only search such documents by keyword. Today it reads text, tables and slides, checks the numbers and shows the passage a statement comes from. That is why we founded Synthexa.
Co-founders of Synthexa
- Fred HogenFormer managing director at NielsenIQ
- Jens OhligFormer managing director at NielsenIQ
- Reiner GraulManaging director of Bormann & Gordon
We’ll show you Synthexa with your own data.
Briefly describe your question. We reply personally within two working days.
How we start
- 1IntroductionYou describe your questions and data, we show Synthexa on a fitting example.
- 2Pilot with your dataYour team judges the value on a clearly scoped case.
- 3RolloutWe set up users, single sign-on and your slide master.